Engaging content leads to many advantages like increase in traffic, better marketing of brands, getting more leads and better conversions. There are some lesser known factors which directly promotes your business with great content. It depends on the decision of readers to get engaged with your brands, bookmark your website, share content with other people.Here we are focusing on the Drupal Modules that helps in the creation of blogs. It is being found after a long research that a business blog with more than 95% inbound links can attract 55% more traffic than those blogs that don’t.
To get involved with the readers the first and foremost thing to be done are:-
- First, try to write contents on the topics readers are interested in. Make it easy for them to find your content.
- You have to provide certain tools using which readers easily get engaged with your contents.
- Yo have to offer more and more resources and articles to your readers.
How could you make it easy for the readers to find your content?
Great blogs have the capability of engaging readers by allowing them to scan the content quickly by topics and author’s. It can be achieved by intuitive navigation,teaser contents and contextual clues which helps users to scan the pages quickly for the topic they are looking for.
You have to use Drupal modules as it provides brilliant ways to organize your contents. Best Drupal modules are:-
1. Pathauto Module
This module is a much essential thing for the newbies it doesn’t comes with Drupal core. This module automatically generates path or URL aliases for different content categories. You don’t have to specify the path alias manually. You can have the URL aliases like blog-category-page-title instead of having the URL -node-123. The aliases depends on the pattern system and this system uses tokens which can be changed by its readers.
2. Taxonomy Module (Core)
This module consists the core of the Drupal which allows the readers to create vocabularies. They can tag and specify terms in your content. This module helps to find and organize the blog content for the users. It provides the optimized search results providing the best contents that a reader is looking for.
3. Views Module
This is one of the popular Drupal modules which allows you to filter your content with its type, date, author, subject, content type etc. It is much flexible and robust module. The views of your blog can be changed with the help of Display suite and blocker modules so that you can create page layouts. First you have to get it then learn it and finally you can use it.
4. Similar Entries Module
This module works on certain algorithms which helps to find the relevant articles or content for the readers. It works on the MySQL’s FULL-TEXT indexing. It is being seen that 35% of the total readers finding the related posts opens at least 2 articles from that category.
5. Radioactive Module
It helps the content to get combined with the views of blocks for the popularity of the content. It appears to be the popularity checking metric of the contents.
How can you help your readers to engage with the content?
There are many components available which help their readers to get engaged with your contents. It can be done by social sharing, commenting, digesting and subscribing. If you think practically with a strategical approach then you will find allowing your readers to get engaged and respond is the best opportunity to attract more and more traffic into your blog. You can use the following things for maximum engagement:-
It is the most popular commenting engine which is embedded to 2.5 million websites and it is still counting. Moreover they have the facility to sign up through your personal Facebook, G-Mail or Twitter accounts.
It is being found in many high profiles specifically in Non-Drupal blogs. So users are most likely to get familiar with its function and interface.
2. Social Media Module
Social media module provides ultimate solution to promote your content on the internet. With each share and comment you will be creating a network for it with other people. It helps to integrate you blog with the social media websites like Facebook, twitter and Google+. Some more social media widgets are added with these modules like social media follow and share buttons.