Mobile UX’ is a 2 worded phrase that resonates in the heads of mobile web designers and developers. The phrase has now become mainstream and is enough to give sleepless nights to mobile teams. The situation becomes grim when the choice is to be made between mobile website or app. However the most important quality of an app is its ability to be compatible on diverse operating systems and platforms. Although breakthroughs are still being made, the fact remains unchanged. Therefore the user experience on apps has taken a beating that has gradually led the users to go for mobile websites to make purchases. No wonder why a 2012 study states that 87% of all purchases happen over mobile websites/conventional sites while apps contribute just 4%. 2 years post the study surely will bring some changes to the numbers, it still is a number to reckon with considering the numbers speaks about multiple demographics.
Now the intention of the above is to stress on the importance of mobile websites towards a business’ prosperity where apps has not lived upto the expectation in terms of offering a compelling experience, rich features or something that cannot be got in a browser.
UX is largely about Responsiveness
UX is a combination of being useful, usable, desirable, findable, accessible, credible and valuable. The easiest and cost effective way to achieve a seamless UX across anything is to have your mobile website become responsive. To demonstrate the impact of UX on users, a research reveals that a delay more than 1 second in loading a page can have negative impacts on a user’s UX. Page loading on handheld devices calls for greater attention and effort.
Some basic tips to a responsive website before getting to the crux is here.
- Maintain minimal redirects.
- JS be made clean and optimize its code.
- Let JS and CSS be made available in above-the-fold content as well.
UX = Responsiveness = Mobile Conversions
Furthermore responsiveness means greater conversions.
The foremost criteria in improving UX is to know who your users are and what sort of devices they might use. Further you must know a great deal about how the users use it and for what purposes. Its important to know that users when online, are specific and have an aim. They are easily put off even by minor fluctuations in UX and they know its not the issue with their phones. On a rather clever note, you will have a large loyal customer following if you can route the traffic that prefers apps and websites separately. This way UX will be optimum.
B) Have your Message Clear and Loud
Mobile websites are optimized with less pages and less navigation components. The idea is to help the user get to what s/he wants in the least possible time. This means that what they want is what you want to sell or what you want them to notice on your mobile site. The contents and visuals should simply be simple and aesthetic with no dull moment for the users. Use appropriate animation and graphic cues to help user interact well with your mobile website.
C) Help Users Find
Have features like filters and search on your mobile website so that the user can search from your vast array of items or information. The users are informed of the number of items when they search and their availability. Filter allows the user to narrow down their searches find exactly what they need. This saves a great deal of their time.
Its a misconception that UX is same as UI. UI is the interface by which the users experience UX. Investing heavily on UX makes senses rather than the other way round.