Have you ever wondered why you tend to spot a Nike, Microsoft or a Citibank product easily? The secret lies in their logo which is registered in your mind. The swish of Nike, the window of Microsoft is the brand image of the respective products. Logo is as important to business web design as a face to a person. Logos allow customers to identify with the brand and establish a strong bond with it. It should be designed and placed such that it is the first thing that attracts a customer. Logos are also one of the most important parts of a custom web design.
However, designing a perfect logo is easier said than done. A logo isn’t just a few texts and images put graphically, but it represents your brand and speaks a lot about it. There are a lot of factors which you have to keep in mind while designing a logo. Some logos look great on a billboard but lose their punch once they are placed on a web template. Thus, you need to keep a lot of things in mind while designing a logo. It would be ideal to get it designed from a web design company as they design logos on a daily basis and have expertise in it.
Logo Design Tips To Attract Target Audience
Know your target audience before you start with the logo for your custom web design. This is important as different people are attracted to different colors. While the youth love bright colors, the old settle for much lighter and sober shades. Women have an attraction for red and pink while men love brown. The design of the logo should therefore reflect your target audience. Logo Design.
Your logo should make your brand distinct and set it apart from the rest. This is where unique logos will count more than anything. Avoid trying to design a logo based on someone else’s design. There are no set rules so you can experiment with the design. Avoid downloading logos from the Internet and using it to create your own. In doing so you also risk being on the wrong side of copyright laws.
Keep It Simple
The best logos in the world are the simple ones. Don’t over design your logo as it is a sign of unprofessional-ism. Avoid curvy fonts, too much of art work and using a half a dozen shades of color in your logo! It’s a big challenge to create a unique yet simple logo for your business web design. Simple logos are highly identifiable and perhaps that’s the reason all of us tend to recognize a brand like Nike.
There are many brands like Google whose logo is synonymous with the color. You need to make adequate use of color in your logo, although it is advisable that you start designing it in a single color and add color only if you feel the need. A single color logo gives you more opportunity to experiment with.
Make It Memorable
You shouldn’t feel the need to change your logo after a few years and this is where you need to make it memorable. So foresee the future and create a logo instead of falling for a current event and trend. Even the biggest of brands like Apple and IBM have the luxury of redesigning their logo once in a while and for small brand changing logo is as good as starting a new business.
Be choosy about the web design company which you engage in designing the logo for your business. There are some companies, which offer you logo designing services along with web development, and it is ideal to hire their service instead of opting for those which have no expertise in the area. You can gain a lot of brand value from your logo, and you should make sure it resonates from class in its look.
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